Part I – Research

The History of your TV Schedule Slot

The Last Leg (9:00pm – 11:00pm)

The Last Leg is an award-winning British comedy and television talk show that originally ran alongside the 2012 Summer Paralympics every night following the main coverage on Channel 4. Hosted by Australian comedian Adam Hills and co-hosted by Josh Widdicombe and Alex Brooker, it gave an alternative review of the day’s events. Featuring a mix of comedy, guests and Paralympics highlights, the show received strong reviews and regularly pulled in more than a million viewers each night of the Paralympic Games. It has since become a weekly show giving an alternative look at the week’s events.

Who is it aimed at?

16-34 year olds are the main audience of Channel 4 and the content of this show should entice the kind of age they are going for. The last leg contains strong language and adult themes. This programme is definitely more aimed toward the older part of the target audience due to the maturity of the themes and topics of the show, like political satires for example. however still includes content for all the target audience even though the younger audience might struggle with the slow tone. As this was a show that aired every night after the Paralympics and jokes and name is very controversial but very Channel 4 esc.

How successful is it?

this show is really quite successful purely for the fact that it was only meant to run for as long as the Olympics and Paralympics went on for however due to the success of the program it went on beyond the games to still be running now. I feel this is due to the nature of the program and the themes being so controversial and tongue in cheek something channel 4 audiences enjoy as it creates discussion and offence with is voiced mainly through the social media (boosting channel 4 as its being publicised).

 


Big Fat Quiz of the Year 2016 (9:00pm – 11:10pm)

Who is it aimed at?

16-34 year olds are the main audience of Channel 4 and the content of this show should entice the kind of age they are going for. Big Fat Quiz of the Year 2016 contains strong language and adult humour from the start; young adults will expect and usually want this. You will typically find some level of immaturity when it comes to this kind of show and this can certainly appeal to younger viewers. However, older viewers may struggle with the show’s tone.

How successful is it?

After 12 years of being on the air, the show is well-established and many people eagerly await the next episode. These episodes usually attract over 3 million viewers which should give you an indication of how successful the show is.

 


This Is Us (9:00pm – 10:00pm)

Who is it aimed at?

Once again, 16-34 year olds seem to be the key demographic for a show that starts at 9pm. I would suggest that women will find this show more appealing than men. The show is mainly about family and how love holds them together; doesn’t exactly entice the likes of me. There is also an aspect of relatability which UK viewers will be familiar with because of soap operas like EastEnders, Coronation Street, etc.

How successful is it?

The show is getting positive critical reception with scores like 90% (7.8 average) on Rotten Tomatoes and an 8.9/10 rating on IMDb which is surprisingly high. In the US, TV ratings have been very good with an average of 10 million viewers per episode. It’s too early to say if the show will be a success in the UK.

 


Rude Tube (9:00pm -11:00pm)

Rude Tube is a British television programme broadcast on Channel 4 and its sister channel E4. Most of the programme’s episodes have been presented by English comedian Alex Zane who launched the show’s pilot episode in February 2008. Comedian Matt Kirshen presented the show’s first full series in 2008 on E4. Rude Tube is a clip show with the majority of episodes formatted as a run-down of the ‘top internet viral videos’, usually with either 100 or 50 clips per episode. Episodes are usually interspersed with interview clips of the viral videos’ creators and stars.

Who is it aimed at?

16-34 year olds are the main audience of Channel 4 and the content of this show should entice the kind of age they are going for. Rude Tube contains strong language and adult themes, this can be shown in the episode title such as “Naughty and Naked” and “Drink and Drugs” this is the sort of thing that the target audience would find funny or relatable.

 

How successful is it?

This program is very very successful , even though not seen in the review this programme is very popular, this can bee seen due to the fact since it first aired in 2008 there has been 10 series, 15 special episodes and a spin off programme. the spin off programme is called rude(ish) tube this spin expanded the audience further as it nulled the provocative themes to make it suitable for a bigger audience. the success has also bloomed for the spin off as its just been commissioned for a season 3.


8 out of 10 cats does countdown

Who is it aimed at?

The targeted audience is very similar to that of Big Fat Quiz of the Year. The humour feels similar and this can be attributed to the comedians, some of which appear on both shows – Jimmy Carr, David Mitchell, Sean Lock, etc. They both contain strong language and adult humour as well. 16-34 year olds will probably enjoy it the most; older people may not understand the crude humour.

How successful is it?

The show was popular before the series even started and the success seems to have lasted. This can be recognised from just looking at the number of episodes (74). The episodes will usually garner over 2.5 million viewers.


Comparison

All shows analysed have been constructed and aired for Channel 4 this mean all having features aiming to their channel 4 target audience. All these show have shown what need to be included to our TV Show to make it a successful production that could be shown on C4. Above you can see that all have adult themes and controversial topics. they have all shown me Channel 4 demographics which we will stick by closely when producing the Ozie Gilbert show.

The primary target audience for Channel 4 are young adults aged between 18-34 year olds this can be seen and identified through the programming the channels airs along with characters shown within the programs on the channel. Using the theory by Blumler and Katz, Channel 4 uses gratifications for the institution for escapism. Their channels can be used as escapism as it allows people to take a break from everyday life and enjoy a transparent representation of reality in a fantasy world. The primary value and lifestyles which is likely targeted by C4 is experiences due to characteristics such as new, risky and enthusiastic. All of these traits are portrayed in the programs shown on C4 due to them being aimed at a younger audience who themselves are stereotypically risky. This is where ‘The Ozie Gilbert Show’ fits in perfectly as its a new, original type of programing for channel 4. It has been found that C4 was primarily set on a young audience, the marketing department’s aims to “target and reach a demographically clearly defined audience – the 18-35 year-olds – and single-mindedly commission a bulk of programmes that suits their tastes, however laddish or yobbish.” This suggests that this may not have always been the primary audience for C4 although they have chosen to target them specifically with their texts in order to gain more viewers. For example, C4 recently aired a show called Naked Attraction. Naked Attraction is a British dating game show in which a clothed man or woman selects two contestants from six naked men or women whose bodies and then faces are revealed in stages from the feet up. From my point of view a stupid show with an idiotic idea that processes views and controversies that I seriously disagree with. However from a C4 point of view this a very good choice of programming it invites controversy which for C4 means more publicity as they know it will be brought up in all over the media spectrum. Which ultimately gains C4 more viewers. Programmes like these are what give C4 its appeal because people want to see content that is controversial and very tongue in cheek as it gives everyone a slight curiosity to what said program. The slot in which my program with air is 9:00-9:30 p.m. This is due to use of profanity and adult humour. The audience for this is still 16-34 year olds, even though 16 and 17 year olds are not adults but as its still in the range of the target audience I still feel they would find it entertaining, and even though they might find the program distasteful they could watch it anyway due to ‘everybody else’ watching it, sociable obliged.

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